The proposed material of Vladimir economists contains some forecasts of the prospects for management and marketing. Digital reality introduces many neologisms-innovations into the processes of marketing and management. The very economic content of the digital economy is still poorly understood. Fundamental research on the essence of the digitalization of economic relations is not enough. The sweeping propaganda of the new economic digital way of thinking is clearly lacking. Active development of new management functions, regarding management and marketing, is still not enough. Naturally, educational literature also lags behind. Permanently. The latest development of science is associated with modern conceptual neologisms, more precisely, with the identification of a new technological order based on a digital platform. Scientific and practical debates are constantly emerging, but breakthrough analyses are not yet visible. The recurring theme of the claimed article is largely controversial. It requires comprehensive elaboration and is open to all kinds of discussion.