FORMATION OF A PROMISING STRATEGY DEVELOPMENT PROCESS FOR MODERN ORGANIZATIONS

Abstract

In modern conditions, organizations often face difficulties in strategic planning. The strategy indicates the activities of the firm or company. The ability to achieve a competitive advantage and maintain it depends on the effectiveness of the chosen marketing strategy of the firm or company. The choice is determined by the orientation of the firm or company to create exceptional consumer value, its ability to strengthen key competencies. A feature of the functioning of the modern business format is the dynamism and constantly changing conditions of the external environment of the firm or company. In this regard, the heads of firms or companies often do not feel confident that the market niche they occupy and the market share they have won will be retained by them in the future. This is what causes the need to create strategies, which indicates the interest of the management of the firm or company in the theories of strategic management, as well as the mechanism of strategy development and their direct implementation. Modern technological capabilities have made it possible to reduce the time spent on physical and mental efforts for the preparation, organization and performance of work by the personnel of economic entities. Innovative technologies have simplified the operations performed by performers on a daily basis. When comparing the efforts expended over a short period of time, no more than ten years, a significant result is observed, which is expressed in the practical application of digital technologies, acquired and applied knowledge by personnel. Information can be perceived from digital space or virtual sources, improving the qualification level, further applying the acquired knowledge in promising technological fields.