WAYS TO PROMOTE CHILDREN'S PRODUCTS ON THE INTERNET BASED ON A MARKETING APPROACH

Abstract

The article determines that product promotion allows you to collect important information about customers and analyze it to develop more effective strategies in the future. With the help of these analytical data, you can get information about market trends, customer preferences and consumption patterns. It is noted as a result of scientific research that online platforms allow you to be more visible on the Internet, which ultimately leads to better visibility in front of the target market. The main advantages of posting information on online platforms are highlighted.

As a result of scientific research, the most effective ways of promoting the product have been identified. Product marketing varies from product to product, and it is difficult to generalize one method that will provide excellent results across the board. In-depth knowledge of your own product, target audience and market is necessary to determine the right methods for your business.

The promotion of children's products on the Internet is fundamentally different from the ways of promoting products aimed at the adult population. The first main difference is that the purchase decision is made on the basis of the attractiveness of the product for the child and the trust in it among adults. The features of the conflict of attractiveness and trust when buying children's goods are characterized. The paper determines that when developing a strategy for the sale and promotion of children's goods, at least three options should be taken into account: an adult makes the purchase decision; an adult and a child make a purchase decision together; the decision is made by the child independently.