RESEARCH METHODOLOGY OF COMPETITORS PRESENCE IN THE SEARCH SYSTEMS

Abstract

The article considers the research methods of the competitors' presence in the search engines Yandex and Google on the example of a confectionery factory. As a result, a comprehensive methodology was formed to explore the presence of competitors. The methodology consists of 4 stages: setting goals and objectives, collecting key queries, clustering, checking queries and forming a list of competitors. The research describes the capabilities of SEO (Search Engine Optimization) services used to generate a list of competitors.  The presented algorithm is visualized in the Miro program, detailed recommendations are given for each of the methods and steps are described for its implementation. The results were confirmed by practice, moreover, they proved their effectiveness during the implementation of the analysis of the competitors presence in the considered search engines.