MANAGING SOCIAL RESPONSIBILITY BASED ON THE PROCESS APPROACH

Abstract

The article examines the problems of corporate social responsibility management from the point of view of the process approach. The author takes the position of the need to implement targeted management impact in the process of implementing corporate social responsibility to achieve the required results. This approach requires a clear understanding of the features of the implementation of the management cycle and understanding of the specifics of embedding the process of social responsibility management into the existing processes of the organization, on the one hand. The aim of the study is to build a model of corporate social responsibility process management in an organization. The novelty of the research lies in the model of corporate social responsibility management formed by the author based on the process approach. The process approach includes a systematic definition and management of processes, which necessitates the formation of an understanding of the place of the social responsibility management process in the set of organization management processes, on the one hand, on the other hand, the description of this process through understanding the input, output, management mechanism, the set of data used resource process. This approach will make it possible to systematically implement activities in the field of corporate social responsibility, to achieve the required, measurable and specific results. Numerous studies of corporate social responsibility practically do not touch upon the issues of its implementation. It was revealed that the corporate social responsibility management system can be implemented, including on the basis of a process approach. The use of this approach is appropriate in large corporations that carry out activities in the field of corporate social responsibility on an ongoing basis. At the same time, the process of corporate social responsibility management will be related to development processes.