ASSESSMENT OF THE ACTIVITIES OF SMALL ENTERPRISES IN RUSSIA

Abstract

This article discusses the criteria and indicators for evaluating the work of small businesses. The main requirements for the criteria for evaluating the activities of small businesses are universality and suitability for solving the problems of enterprise development .

The main criteria for evaluating the effectiveness of an enterprise are those that are based on an assessment of the cost of resources and results of activities; as well as determining the most profitable values of the activities of enterprises.

In order to choose a criterion and make an appropriate decision on it, in the conditions of the modern economy, it is necessary to take into account the risk factor and the clash of interests. In order to manage a small enterprise in modern conditions, it is necessary to pay attention to decisions in the field of investment policy, when quantitative assessment is not limited to one approach. The application of special criteria from the practical economy of different countries will give a good result. Those enterprises that have put profitability in the first place for the long term, consider investing to be the main activity in their activities, which increases the reputation of the enterprise, strengthening its position in the market of goods and services. The principle of increasing indicators characterizing resource potential, production volumes, stability in the market has a social and economic basis.