MODIFICATION OF FORECASTING THE CAPACITY OF THE CONSUMER MARKET IN THE DIGITAL ECONOMY

Abstract

The need to improve scientific research in the field of theory and methodology of economic research, as well as increased practical interest due to the development of the digital economy in the transformation of the consumer market, determine the relevance of the topic of this article. The purpose of this study was a theoretical justification for modifying the process of forecasting the capacity of the consumer market in the digital economy through a comparative analysis of starting information criteria, the technological process of forecasting capacity, as well as the possibility of applying existing methods for calculating the capacity of the market for the future in the conditions of the traditional and digital economy. With the help of a number of theoretical and empirical methods, approaches to forecasting the capacity of the consumer market in the digital economy were systematized and structured, as well as, as a result of studies, conclusions were argued about a serious modification of the "content," "formation" of the category and indicator of the "capacity" of the market, and about the variation of the mechanism and tools for calculating it