THE CONCEPT OF STRATEGIC DEVELOPMENT OF AN INDUSTRIAL ENTERPRISE IN THE CONTEXT OF DIGITALIZATION

Abstract

The article substantiates the importance of a development strategy for industrial enterprises in the context of digitalization. The sustainable development of the country's economy is based on the productive activity of large industrial enterprises. Therefore, today any enterprise faces the question of how to ensure the development of its potential on an ongoing basis, regardless of external conditions. But do not forget that in order to quickly create competition in the market in modern conditions, it is necessary to constantly analyze the industry, competitors, the macro environment and other areas of activity with which the enterprise interacts. Despite the fact that strategic planning for many Russian enterprises is not a practical component of their activities, it is becoming increasingly relevant due to the conditions of fierce competition. The need to use this tool is also due to the creation of conditions for the emergence of a number of significant factors that favorably affect the enterprise as a whole and create a basis for decision-making for management. The concept presented in the article includes such elements as the mission, strategic goals and diagnostics of the enterprise by means of studying the external and internal environment of the enterprise. The mission is considered not only for the enterprise as a whole, as is customary, but affects all its components: society, staff, customers, suppliers and intermediaries, which more fully reflects the purpose of the business.