OPTIMAL CONDITIONS FOR EVALUATING THE ACTIVITIES OF SMALL ENTERPRISES

Abstract

In this article, the optimal conditions for evaluating the work of a small business were considered. When
evaluating, it is necessary to take into account all the various goals of economic evaluation, as well as the
basic requirements, namely universality and suitability, which can have an impact on solving many problems
of the organization’s development. The main aspects of evaluating the effectiveness of an organization
are the assessment of the cost of resources and performance, the assessment of the most profitable values
of the work of enterprises, as well as the assessment of the comparative importance of the enterprise. In
the modern economic environment, for the successful management of small enterprises, it is necessary to
engage in investment policy, using not only one approach to quantitative assessment, but also assessment
methods applicable in the practical economy of different countries. Investing and its parameters are the main
factors of activity for those enterprises that attach particular importance to profitability in the long term. The
increase in indicators characterizing the resource potential, production volumes and stability in the market
has a socio-economic basis, which increases the importance of the enterprise and strengthens its position
in the market of goods and services.