ECONOMIC CONTEXT OF THE INSTITUTIONAL ASPECTS OF BRANDING
DOI:
https://doi.org/10.25806/uu-4299Статья поступила в редакцию: 10.04.2024
Статья опубликована: 07.05.2024
Keywords:
Country branding, country as a brand, national branding, image of countries, international recognition, marketing, quality, public policy, image promotion, international relations.Abstract
The article examines the experience of successful countries that demonstrate a deep interest in country branding as an effective tool of improving their status in a competitive international market. In this understanding, the research is based not only on traditional methods of marketing, but also on sociocultural, political and environmental dimensions to create a favorable image and increase the competitiveness of the country to achieve long-term economic and social goals. The article discovers the power of a country brand to influence the actions of the target audience to attract domestic and foreign consumers and companies, promote the export of goods and services and open new economic opportunities for the nation. The article focuses on identifying the benchmark countries and their best practices for promoting country branding within the framework of successful public policy and international relations.
Информация о публикации
Финансирование: Исследование выполнено без привлечения внешнего финансирования, если иное не указано авторами.
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Правообладатель: Издательский дом «Академический».
Лицензия: Статья распространяется на условиях лицензии Creative Commons Attribution 4.0 International (CC BY 4.0).
Машиночитаемый файл метаданных: JATS XML
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