LABOR PRODUCTIVITY IN THE SYSTEM OF ENTERPRISE COMPETITIVENESS MANAGEMENT

Abstract

The issues of increasing labor productivity in the context of managing the determinants of enterprise competitiveness are considered. Due to the low level of this indicator, many market positions of domestic enterprises in the domestic and foreign markets have now been lost, and therefore it is quite considered as a large reserve in matters of ensuring global competitiveness. Methods for assessing the competitiveness of an enterprise, as a rule, are based on the identification of various components and groups of factors, the analysis of each of them and the subsequent construction of an integrated assessment of labor productivity indicators based on one or another dependence. It is shown that labor productivity, and more broadly – the overall efficiency of production and sales activities, are the foundations for ensuring high competitiveness of products and their manufacturer, especially in the mode of the modern technological race, when leading firms achieve high competitiveness, developing in high-performance methods of labor organization. The prospects for further research in this area are associated with the development of new approaches to increasing labor productivity, which will take into account the specifics of the organization of production at an industrial enterprise, and aim at further measures to strengthen the market positions gained.