ISSUES OF ACCOUNTING AND MANAGEMENT ACCOUNTING IN MARKETPLACES

Abstract

The article discusses the significance of accounting systems in the context of online marketplaces, emphasizing their importance for the development of effective business management on these platforms. It also clarifies the contribution of financial and management accounting to creating a reliable information foundation necessary for informed decision-making by management and other stakeholders. The author describes key aspects of management accounting that meet the information needs of market participants, take into account the specific features of business models on marketplaces, provide flexibility in addition to regulatory rigor, and maintain methodological consistency with traditional accounting. The focus is on the challenges regularly faced by accounting professionals on e-commerce platforms and offers a structured approach to the content and organization of management accounting. Particular attention is given to how careful collection and processing of initial data ensure the completeness and accuracy of financial information, as well as what modern tools and methods can facilitate the automation of accounting processes in the context of marketplaces. The value of accounting is discussed in terms of its use for management and strategic planning purposes, making management accounting in demand among entrepreneurs. The article also notes that entrepreneurs are willing to invest in management accounting because it directly affects profitability and can serve as a preventive measure against financial failures. The text can serve as a source of knowledge for those looking to implement or improve accounting and management accounting systems, including the automation of these processes on marketplaces.