CHARACTERISTICS OF THE COMPANY'S COMPETITIVE POSITION AS A SCENARIO FOR THE DEVELOPMENT OF A FINANCIAL STRATEGY

Abstract

A modern enterprise is an economic entity that carries out production and entrepreneurial activities. Finance plays a special role in the company's activities, ensuring the regulation of cash flows at different stages of the life cycle. Therefore, the development of an enterprise's financial strategy is an important tool for ensuring the successful functioning and development of a business in a modern economic environment. The formation and implementation of the financial strategy takes place taking into account the competitive position of the company. An important aspect is timely adaptation to changing conditions and monitoring and making necessary changes on a regular basis during the implementation of the financial strategy. This study is devoted to determining the company's position in the industry against the background and taking into account the main competitors. The analysis of the goals of the current activities of a particular company according to the criteria of SMART, the competitive structure of the industry by the method of "Porter's five forces analysis", a competitive map of the industry market within the urban agglomeration was compiled. In general, all the calculations and conclusions made can be the basis for developing a long-term strategy for the development of the company's financial and business activities, taking into account its rather narrow specialized activities.