EFFECTIVE MANAGEMENT OF THE HOTEL BUSINESS: KEY STRATEGIES AND METHODS

Abstract

In this article, the authors consider the key strategies and methods of effective management of the hotel business. The authors consider effective budget management as one of the key tasks of the manager, which includes optimizing costs, controlling financial flows and increasing the overall profitability of the institution. Special attention is paid to marketing strategies that play an important role in attracting new customers and retaining regular guests. The current issues of maintaining a high level of service quality are considered in detail as one of the main tasks of hotel management, which includes regular monitoring of the condition of rooms, the quality of food, the level of service and general cleanliness. They also pay special attention to an important part of hotel management − working with clients and analyzing their feedback, which helps not only to improve the quality of service, but also to respond quickly to the needs and wishes of guests. To summarize, the authors emphasize that in the world of the hotel business, where competition is growing every day, quality management plays a crucial role in achieving success.