DIRECTIONS OF INCREASING THE COMPETITIVENESS OF AGRARIAN BUSINESS ENTITIES

Abstract

The article is devoted to the study of topical aspects of improving the competitiveness of agrarian business entities under the conditions of external sanctions restrictions and the need to ensure food security of the country. It analyzes the main factors determining the competitive positions of agricultural enterprises of different forms of management, advantages and disadvantages of each type of business, conditions of their adaptation to geopolitical changes. It presents the results of the study of the current ratio of the contribution of different types of business to the development of the agricultural economy, taking into account the specifics and role of small and medium-sized types of farms. The article considers global economic trends characterized by the decline in the share of material production and the growth of intangible assets, intellectual capital, especially information and digital technologies, as one of the most important directions of strengthening the competitive advantages of agrarian business entities. Special attention is paid to the problem of optimal combination of large, medium and small businesses in the agrarian sphere in the context of increasing the production of agricultural products with high parameters of consumer qualities and competitive advantages. The necessity of using the achievements of agrarian practice of foreign countries and their adaptation to Russian conditions is suggested. It emphasizes the importance of mastering information and digital technologies as one of the significant factors in improving the competitiveness of agrarian business entities.