THE RELATIONSHIP BETWEEN MARKETING AND LOGISTICS IS A NECESSARY CONDITION FOR THE DEVELOPMENT OF THE MODERN CONSUMER MARKET

Abstract

The modern consumer market, characterized by the presence of great competition in it, involves the participation and interaction in the commercial activities of the enterprise of all sciences and teachings. The huge number of enterprises that produce similar products and service organizations that provide identical services, and this phenomenon is inherent in all areas of our society, creates the need for consumer market participants to look for new ways to increase the share of sales and revenue while reducing production costs. Moreover, in the context of the increasing spread of remote trade, many enterprises ignore the issue of creating internal infrastructure. Poor quality of services leads not only to the loss of the customer base, but also to the loss of profits by the companies themselves. In this complex, but solvable task, not the last role belongs to the effective relationship of marketing systems and logistics used in the enterprise. In this article