COMMERCIAL RISK MANAGEMENT TO ENSURE THE ECONOMIC SECURITY OF MEAT AND DAIRY INDUSTRY ENTERPRISES IN THE CONTEXT OF DIGITALIZATION

Abstract

Commercial risk management is one of the key tasks for ensuring the economic security of enterprises, especially in such sensitive industries as meat and dairy. With constant changes in the market environment, legislative initiatives, and consumer preferences, the ability to respond quickly and effectively to risks becomes critically important. The use of digital technologies to manage commercial risks in the meat and dairy industry not only increases the economic security of enterprises, but also contributes to their sustainable development in conditions of high uncertainty. The integration of digital solutions into management processes is becoming a prerequisite for successful operation in modern business, allowing you to minimize risks and find new opportunities for growth. This article examines the causes and consequences of commercial risks in the meat and dairy industry, conducts a qualitative analysis of them, and suggests ways to use digital technologies to prevent and minimize the effects of risks in the commercial activities of enterprises.