PROBLEMS OF INTRODUCING DIGITAL TECHNOLOGIES INTO THE BUSINESS MODEL OF A CLOSED-LOOP ECONOMY

Abstract

In the context of digitalization of production and linear economy models, the development of closed-loop economy production systems is reaching a new qualitative level. The possibilities of digital technologies allow us to save resources and reduce production costs. In a closed-loop economy, existing business models thanks to digital technologies allow you to receive information support for decision-making, including before the launch of such models. The purpose of the article is to analyze the existing problems of introducing digital technologies into the business model of a closed-loop economy. Materials and methods of research. The reliability and validity of the research results obtained is ensured by the theoretical analysis of scientific literature, the analysis of foreign experience, the analysis of documents and online media materials. Results. The conducted research allowed us to systematize digital and mixed technologies, as well as circular business models, where the interaction of digital technologies will be most effective, will create circular values and advantages. Discussion. Based on the opinions of researchers, it has been established that achieving digital maturity is a prerequisite for a successful circular business model. Conclusions. The performance of digital technologies in circular business models depends on their compatibility. Such digitalization strategies of the closed-loop economy make it possible to achieve different levels of efficiency in the use of secondary resources.