IMPACT OF DIGITAL TOOLS ON INNOVATION-ORIENTED ENTERPRISES

Abstract

The key factor of sustainable development in the modern economy is the digital transformation of business aimed at innovative activity. The key role in increasing the competitiveness of modern companies, radically changing business models, production processes, ways of interacting with consumers, is played by the introduction of digital tools into business. The article examines the determining factors of the influence of digital technologies on the innovative activities of domestic companies. The relationship between the innovative attractiveness of enterprises and the level of digitalization is assessed, the possibilities of using modern digital technologies in innovative business processes are analyzed - from digitalization of production processes to platform solutions and AI. Distinctive features of the introduction of digitalization are presented: on the one hand, the use of modern technologies provides a platform for the growth of productivity and competitiveness of the company, on the other hand, they form obstacles associated with the digital inequality of the regions, the lack of qualified personnel, and high costs. Based on the analysis of statistical data and the results of empirical research, it is concluded that an integrated approach to the digital transformation of innovative enterprises is necessary, taking into account regional characteristics, industry specifics and the level of technological readiness of enterprises.