INSTITUTIONAL MECHANISMS FOR IMPROVING THE EFFICIENCY OF PERSONNEL SUPPORT FOR THE AGRO-INDUSTRIAL COMPLEX IN THE DIGITAL ECONOMY

Abstract

The article analyzes the systemic barriers to staffing the agro-industrial complex of the Russian Federation in the context of the digital transformation of the economy. Based on data from Rosstat, the Ministry of Agriculture of Russia and industry sources, a steady decline in the number of people employed in agriculture, high staff turnover, an acute shortage of specialists in key working professions and a low proportion of graduates of agricultural universities going to work in the industry are shown. It has been established that traditional approaches to personnel management in the agro-industrial complex are fragmented, do not ensure continuity between education and production, and do not take into account the challenges of the digital and "green" economy. The necessity of institutional modernization of personnel policy through the creation of a single digital platform integrated with government information systems and educational infrastructure is substantiated. A model of an end-to-end digital trajectory of human capital development is proposed, including gamification, flexible student employment, "no-show" access to government support measures, and personalized training and employment recommendations. It is shown that such a platform is able to synchronize the interests of schoolchildren, students, employers, educational organizations and authorities, forming a stable ecosystem of personnel support for the agro-industrial complex. The research results can be used in the development of government programs, digital HR solutions and institutional reforms in the agricultural sector.