FINANCIAL WELL-BEING OF RUSSIANS: MANAGEMENT ASPECT

Abstract

In a difficult geopolitical situation, the introduction of a digital format in financial calculations, high inflation and increased demand for goods and services, it is necessary to find out how all this affects the country's economy and how the population in these conditions assesses its financial well-being. The author believes that in order to improve the trend in managing financial well-being, Russians need, along with objective resulting qualitative transformations in the Russian economy, measures to influence the ideology of consumerism and waste of resources, education in the field of rationalization of consumption and the formation of its ecosystem, as well as ensuring the trend of increasing the financial literacy of the digital format for the use of new developing financial ecosystems and instruments. The subjectivity of the population's assessment of their financial well-being and their focus on a high level of consumption without understanding financial relationships, as well as planning and accounting through the modern financial ecosystem, leads to a low assessment of their financial well-being. The key conclusions of the article are aimed at developing the theoretical foundations of the financial well-being of the population and can be used in scientific and educational activities when studying household finances.