SOCIAL PROGRAMS OF THE TERRITORY AS A PRIORITY DIRECTION OF SOCIAL PROGRAMMING OF THE ACTIVITIES OF BUSINESS ENTITIES

Abstract

The article considers the issues of the importance and necessity of using social programming in their activities by business entities as a progressive social technology. The proposed algorithm of social programming at the level of an economic entity, taking into account the implemented state social programs at the regional level, has an applied nature and can be used in management practice. It has been determined that the participation of economic entities in the implementation of relevant social programs not only contributes to their more effective implementation, but also forms a positive image of the organization in the eyes of consumers, local governments, society and other market participants, thereby strengthening the competitive position of economic entities, providing them with a stable long-term operation in a highly competitive, dynamic, complex, unpredictable external environment.