DIGITAL COMPETENCIES OF PERSONNEL: NEEDS, FORMATION, TRENDS

Abstract

The article analyzes the concept of "digital competencies" using visualization tools (VOSviewer) and builds terminological relationships that allow analyzing the region's workforce from the perspective of developing the necessary digital competencies, which significantly affect the overall socio-economic policy of the region in the medium and long term. In order to obtain an objective assessment of the current level of digital competencies of the staff, the needs of enterprises in the region for new skills and readiness for the introduction of digital technologies, a survey was conducted among managers and leading specialists of enterprises, 105 questionnaires were collected. Empirical data made it possible to determine the actual state of digital maturity of organizations, identify key barriers and record employers' attitudes towards new forms of employment, including remote employment and virtual labor migration. The research identifies and structures the problems affecting the ability of enterprises to adapt to the digital economy and the transition to new models of labor organization. Based on the identified problems and the analysis of the current situation, recommendations are proposed for enterprises, organizations and authorities aimed at reducing staff shortages and increasing the region's digital readiness to develop new forms of employment.